25May

Bank of America, History and Red Thread Productions… Making History Together

Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series “America: The Story of Us.” The financial services company was not only the presenting sponsor of the series, it produced — through a partnership with History — 12 two-minute, original mini-documentaries about itself. The mini-documentaries, directed […]

05May

NY Times: A Bank’s Ads, Dressed Up in Historical Garb

A Bank’s Ads, Dressed Up in Historical Garb By ANDREW ADAM NEWMAN Published: May 5, 2010 EARLY in the first installment of “America: The Story of Us,” the 12-hour documentary series on the History cable channel that began on April 25 and covers 400 years of United States history, an actor depicting a British soldier […]

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